Away frames campaign images for their NYC office
Meet Away: our latest partner and newest travel obsession. Away is a luggage company that's all about simplifying travel with their smartly designed line of “thoughtful luggage for the modern traveler.” Their offices might be in New York, but one look at their walls and you're instantly transported, well, away. With places to be and trips to take the Away team didn't have time to waste on framing details. We worked with their team to personalize their office with framed travel images, and helped them create a look that not only completes their very cool office and captures their brand identity, but also fit their budget and timeline. To hear a little more about this partnership we sat down with Away founders Steph Korey and Jen Rubio to talk luggage, office decor, and framing the Away story.
For those who aren’t familiar, can you tell us about Away?
Steph: At our core, we’re a travel brand that’s committed to creating products that are designed to be resourceful and, most importantly, true to the way that people travel today. We started by rethinking what the “perfect” carry-on looks like, and we’re just getting started. Away is inspired by real travel stories and we’ve talked to thousands of people about what they’re looking for while they’re on the road. Our direct-to-consumer business model allows us to create high-quality products at a lower price point and we’re looking forward to continuing to build out our product line. Ultimately, our goal is to continue to empower more and more travelers to explore the world seamlessly.
How did the company start?
Jen: When I was stranded by broken luggage while traveling, my friends were only able to offer up advice about what brands to stay away from. No one seemed to be particularly excited about any line of travel bags, and I realized that there was a hole in the market that needed to be filled by a product I would love to recommend.
Steph: We created Away with the intention of making travel easier for everyone and by asking ourselves what the “perfect” luggage would look like. Our goal was to design a product that takes into account how people travel, the problems they encounter on their journeys, and what we can do to make those experiences better and more enjoyable so everyone can focus on the best part of traveling: the destination!
“We stuck to a neutral color palette and relied on plants, books, and our framed prints from our previous photo shoots for pops of color.”
How would you describe your office design?
Jen: One of the first things that initially drew us to our new office space in Soho was its airy, “vibey” nature. The raw space stood out with its high ceilings, big windows, wood floors and an original brick wall that spans the entire length of the space. We wanted to keep the design simple and modern while complementing the bones of the space, but also sought to create an inviting atmosphere that feels comfortable. We stuck to a neutral color palette and relied on plants, books, and our framed prints from our previous photo shoots for pops of color. All of this is anchored by great mid-century seating and simple, clean surfaces, which we found with the help of our good friend @jakealexanderarnold (who’s done interiors for Julianne Hough and Katherine Power).
It really is such a stunning space. Okay, so what did you frame with us?
Jen: We chose to frame a few of our favorite shots from our past campaigns to add some travel inspiration to the office! So far we’ve been able to shoot in Tokyo and Panama, so adding some of those images to our office space was a no-brainer.
Can you tell us a little bit about the process?
Steph: We really loved how easy the entire process was. We pulled our favorite shots and easily uploaded everything to the site. There were so many amazing frame options, but it never felt overwhelming. I loved the option of working with a designer - that’s so convenient for someone who’s looking for some trusted guidance. After finalizing everything, I was amazed at how quickly the frames were shipped to our office!
That is the idea! Where do your frames hang?
Jen: We chose to hang two of the big white frames over the couch in our reception area that’s right across from the elevator - so these pictures are the first thing you see when you walk into the office! The white frames and matting really stand out against the brick wall and provide a nice contrast.
Steph: The pictures really brighten up the space! It’s great travel inspiration and always gets me thinking about where I want to go next.
We had a similar feeling when we were in your office! Is there anything you’re excited to frame next for your team or office?
Jen: I love the idea of framing a picture of our team and our office space right now, so that in the future we’ll always be able to look back and remember where we started out! I think it ties in perfectly with the general idea of travel: we’re constantly looking forward, but we appreciate where we came from.
Steph: I’d love to frame a wall of inspiration photos of the destinations we can’t wait to get to next!
What inspiration can we help you frame for your office walls?